Founder Story

Every story has a genesis, a moment of inspiration. Ours traces back to a kitchen strewn with funnels and water bottles and a father’s relentless commitment to a healthier lifestyle.

I grew up under the same roof as a mad scientist, a man whose every action was underpinned by meticulous science. My father, Dr. Rustin Berlow, wasn't just the smartest person I knew; he was a visionary who saw beyond the norms. Our household replaced traditional beverages like coffee with his homemade ketone water concoction. This unique blend became our staple drink, created through a mix of bulk-bought ketone powder and flavored with a dash of Chrystal Lite. While it might have seemed eccentric to outsiders, to me, it was just... Dad.

But as time unfolded and I matured, it became increasingly clear that this wasn't normal. Despite the frequent mess in the kitchen, the undeniable fact remained: this drink improved our mental health, cognitive functioning, and metabolism. Curiosity got the better of me in February 2022. Amidst the routine chaos of his ketone water preparation, I asked him why I had never seen him drinking any commercial alternatives. He responded by opening a cabinet with an array of ketone supplements, each promising the wonders of ketones, but all failed miserably in the taste department. This was my lightbulb moment. I had an epiphany. 

Spurred by this realization, MindFull was born. Armed with just our dedication and a million open tabs on Google searches like 'How to start a beverage company,' we embarked on a journey to revolutionize the world of ketones.

Our belief at MindFull is simple yet profound: The journey to optimal health should be rewarding every step of the way. Ketones, recognized as the gold standard of energy, have the power to redefine nutrition and body fuel, reverse the metabolic crisis caused by glucose consumption, and power the next generation of health nuts and biohackers. With a heritage rooted in scientific rigor and the drive to make the benefits of ketones universally enjoyable, MindFull stands as the culmination of love, dedication, and innovation.

Beyond a mere product, MindFull is a testament to not settling for the status quo. It's a narrative of making no compromises. As we stand poised to further reshape the ketone space, we invite you to join this transformative journey. Every sip is backed by research, a daughter's reverence for her father's wisdom, and an unwavering commitment to quality.

Welcome to MindFull, where tradition meets innovation and every gulp promises a healthier tomorrow.